Title: Creative Lead (Process Analyst)
Organization: Accenture
Credits: Shell and related marks belong to their owners.
Status: Concept presented to Shell. Not launched. Unpublished mockups, shown with permission.
My role: I executed the concept, working with the external agency Accenture had acquired, to pitch it to Shell.
The situation
Shell wanted its ClubSmart loyalty members to try its V-Power fuel. The idea was a subscription-style deal: V-Power Racing at the price of standard fuel, with savings shown clearly.
The idea
One offer carried across every touchpoint, personalized by the driver’s name and monthly fuel use, in German and English: logo and icon, at-pump, direct mail, email, app, push, SMS, landing page, and social.
Outcome
We presented the mockups to Shell in our office and they liked the idea. I left Accenture before it progressed, so I do not claim a result beyond.
